Our Journey

We strive to take up causes of social concern and work most effectively and introduce a model that is self-sustaining and doesn’t require a constant check.

We aim to research relevant issues and provide local solutions to global problems by using local resources differently, introducing effective technologies, and following prudent marketing strategies without compromising the entrepreneurial income of the poor in the name of green eco-development.

Our Team

Shelly Shaurya

Founder & President

Shelly Shaurya is a research economist and the author of three Amazon best-selling books: Bamboonomics, Green Line, and The Silk Saga. He finished his MBA from Esade, Spain, in 2023, with an exchange semester at Ross, USA.
He was working for Amazon in Luxembourg and recently finished another work stint in Singapore.

Prior to his MBA, he was engaged as a consultant to the National Productivity Council, Ministry of Commerce and Industry. He has also completed a research study on bamboo silk with the Central Silk Board of the Ministry of Textiles and its impending socio-economic impact on India's silk industry. Having advised TRIFED (Ministry of Tribal Affairs) on the implementation of the roll-out plan 'Bamboonomics", he was invited to represent India at the United Nations Convention to Combat Desertification (UNCCD) COP 14 and United Nations Framework Convention on Climate Change (UNFCCC) COP 25. In 2019, he also founded Shelly Shaurya Foundation, a charity (of which he serves as President).

He has written several publications for the Government of India and GIZ India, highlighting tribal upliftment issues. At his alma mater, St. Stephen's College, Delhi University, Shelly was the recipient of 3 'College Blues' and the prestigious L.B. Jain Award for Excellence in Studies & Cricket. In addition, he also has an illustrious past as a professional cricket player for 14 years in which he (a) played for Gujarat Lions in the Indian Premier League (IPL) in 2017; (b) represented Delhi & Manipur in the Ranji Trophy; (c) captained the Delhi u-23 cricket team twice.

While balancing the sports career in his life, he also managed his academics and became an NTSE scholar, which, in all probability, is a unique feat in itself. On a side note, this animal-lover also dabbles in wanderlust, photography, reading books, and listening to music.


  • Treasurer

    Neeta Srivastava is an experienced official and has done master’s in Environmental Law.

    She has a wide-ranging knowledge and has worked in the developing team of the National School Sanitation initiative launched by the Ministry of Human Resource Development in 2009 and was also a member of the CSBE School Sanitation Committee.

    She has authored a book on urban waste management.


  • Director (Honorary)

    Sanjay Kumar Srivastava belongs to the 1987 batch of Indian Forest Service and, after an excellent career, has retired as PCCF, Manipur. Currently, he is on an international assignment on forestry, wildlife, and climate change in Africa and doing his bit to save the Forest Elephants (Loxodonta cyclotis) from extinction. This book is a testimonial to that. During his career, he was the National Consultant, Watershed Management for FAO, the United Nations, and later as the Senior Advisor at GIZ-Germany. Besides working in his cadre in Manipur, he has worked in the different ministries of the Government of India and also handled the World Bank, JBIC, KFW, CID, SIDA, DFID, ADB, etc, and many international treaties. He has also represented the Government of India at many international conferences like UNCCD, UNFCCC, Eco-Asia, SAARC, etc. The list is very long.

    He represented the Government of India at various international forums and was instrumental in signing many MOUs with different countries in the fields of environment, climate change, biodiversity, etc. He was also instrumental in establishing the Indian Wildlife Crime Bureau and the Tiger Authority by advancing high-level dialogue with the UK government.

Upcoming projects

  • We are taking over the works of the National School Sanitation Initiative and will be managing its website, www.schoolsanitation.com

    National School Sanitation Initiative provided the online sanitation ratings of the Indian and foreign schools. The Ministry of HRD and Ministry of Urban Development, Government of India, along with CBSE and GIZ, launched it in 2008-09. It also gave the National School Sanitation Award in 2012 for Indian Schools based on their Sanitation Ratings.

    Film Actor Aamir Khan is its Brand Ambassador, and Cricketer K. Srikkant is its Goodwill Ambassador.

    We are in the process of restructuring its website and revamping the Initiative very soon.

    1. Collaboration with national and international community-based organizations

    2. Marketing Solutions for Low Cost Sanitary pads for girls

    3. Launching of Bamboonomics Advocacy Group

    4. Working for communities in Nigeria

Bamboonomics brings forth the new-age eco-revolution.